The Data You’re Using to Calculate CTR is Wrong and Here’s Why

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A Machine Learning Guide for Average Humans

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Posted by alexis-sanders Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small , seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception . An understanding and intuition of machine learning can support our understanding of the challenges and solutions Google's engineers are facing, while also opening our minds to ML's broader implications. The advantages of gaining an general understanding of machine learning include: Gaining empathy for engineers, who are ultimately trying to establish the best results for users Understanding what problems machines are solving for, their current capabilities and scientists' goals Understanding the competitive ecosystem and how companies are using machine learning to drive results Preparing oneself for for what many industry leaders call a major shift in our society (Andrew Ng refers to AI as a "new electricity" ) U...
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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

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Posted by willcritchlow Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself ). I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half. Maybe the joke’s on us digital marketers though, who garnered only 41% of global ad spend even in 2017 after years of strong growth. Unfortunately, while we were geeking out about attribution models and cross-device tracking, we were accidentally triggering a common human cognitive bias that kept us anchored on small amounts, leaving buckets of money on the table and fundamentally reducing our impact and access to the C-suite. And what’s worse is that we have convinced ourselves that it’s a critical part of what makes digital marketing great. The simplest way to see this is to realize that, for mo...
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Máy Triệt Lông Laser Diode NBW L131

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Máy Triệt Lông Laser Diode NBW L131 Máy Triệt Lông Laser Diode NBW L131   là sản phẩm sử dụng công nghệ cao, nhằm xóa bỏ và triệt lông hoàn toàn trên khắp các vùng kín trên cơ thể đem lại kết quả tuyệt vời. Nên Máy Triệt Lông NBW L131 được khá nhiều các spa, thẩm mỹ viện tin tưởng và ủng hộ. Mô Tả Máy Triệt Lông Laser Diode NBW L131 –   Máy Triệt Lông Laser Diode NBW L131   là máy thuộc dòng triệt lông, máy được trang bị chế độ thông minh in-motion mang lại tốc độ nhanh nhất đạt tới 10 shots/giây giảm đáng kể thời gian trị liệu. Máy còn được trang bị hệ thống làm lạnh TEC cho bình nước của máy và đầu lam lạnh trên tay cầm vì thế máy hoạt động lâu dài đạt tới...
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