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Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're talking all about introduction to Python, which is why I have a special co-host here. She is a ball python herself, total expert. Her name is Pumpkin, and she's the best.  What is Python? So what is Python? This has been in the industry a lot lately. There's a lot of commotion that you should know how to use it or know how to talk about it. Python is an open source, object-oriented...

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using  Keyword Explorer . In our last post in this series , we covered how to find ranking keywords, uncover new opportunities, check rankings, and more. This time around, we're diving into three more quick and easy workflows you can use to bolster your keyword research and work smarter, not harder. Ready to get started? Follow along in the tool with  Britney Muller  as she shares her  very favorite Keyword Explorer features: Follow along in Keyword Explorer And remember, if you have a Moz Community account that you use to thumbs-up and comment on Moz Blog posts, you already have free access to Key...

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Yet, the entries into the platform are poorly lit, the open-source concept is cluttered with spam, and growing litigation makes one wonder if there are bats in the belfry. Google comprises both risk and tremendous opportunity for local businesses and their marketers. Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issu...

Posted by Cyrus-Shepard New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I'm Cyrus Shepard. Today I'm talking about SEO reports, specifically how to create 10x SEO reports.   I've gotten hundreds of SEO reports like this in my career, and I've got to tell you that's useless. No one is reading those. This is unfortunate because this is your direct way to communicate the value of what you're doing, drive action, and essentially make more money with your job. Now a good SEO report tries...

Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that I’ve never seen in any site speed audit, all of which can make a difference. A different angle on image optimization Consider optimized SVGs over PNGs I was recently looking to book some tickets to see Frozen 2 (because of, erm, my kids...) and so landed on this page . It makes use of three SVG images for transport icons: SVG images are vector images, so they're well-suited for ...

Posted by NikiMosier What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers , and I'm here today to talk to you about the not-so-secret value of podcast transcripts. I got the idea to play around with podcast transcripts after hearing Moz's Britney Muller talk about machine learning and podcast transcripts at TechSEO Boost last fall.  +15% increase in organic traffic, +50% keyword lift I ended up getting the opportunity to play around with this a little bit with a pro bono client we had at a previous job, the Davis Phinney Foundation . They do Parkinson's research and Parki...

Posted by FeliciaCrawford Well, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for time (and who isn't in our industry?), survey says these are the articles that aren't to be missed. And bonus — a good chunk of them are videos, so bring out the chocolate popcorn and settle down to watch! (If chocolate popcorn sounds new and unfamiliar to you, I implore you to check out the Cinerama in Seattle's Belltown neighborhood the next time you're in town for MozCon . It is life-changing. Get the mix of regular and chocolate and never, e...