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Posted by Jeff_Baker A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business. Most of your content won't do anything In order to have this conversation, we really need to deal with this fact. Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later. Case in point: Brafton used to employ a volume play with regard to content strategy. Volume = keyword rankings. It was spray-and-pray, and it worked. Looking back on cur...

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, there's nothing more exciting than getting that great link. Now, today I'm going to focus a little bit more on the agency and consultant side. But one takeaway before we get started, ...

Posted by AnnSmarty A few weeks ago I did a step-by-step article on building up your YouTube presence . When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it's projected that by 2020, 82% of all consumer web traffic will be video. Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go. With that in mind, what other options do we have? More video hosting options YouTube is not the only major video hosting platform out there. There are a few solid options t...

Posted by Jes.Scholz Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her sunglasses… What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And you’re not alone. For 74% of consumers , traditional text-based keyword searches are inefficient at helping find the right products online. But much of your current search behavior is based on the false premise that you can describe things in words. In many situations, we can’t. And this shows in the data. Sometimes we forget that Google Images accounts for 22.6% of all searches — searches where traditional methods of searching were not the best fit. Image credit: Sparktoro But I know what you’re thinking. Image SEO drives few to no sessions, let alone conversions. Why should I inve...

Phi Thuyền Tắm Trắng Hoàng Gia 5018A -   Phi Thuyền Tắm Trắng Hoàng Gia 5018A   là thiết bị tắm trắng, giảm béo hiệu quả, máy có sử dụng những dòng công nghệ hiện đại và mới nhất trong công nghệ làm đẹp toàn cầu, những công nghệ đột phá giúp cho khả năng hấp thụ dưỡng chất và đồng thời dưỡng ẩm cho da, cài thiện quá trình trao đổi chất cho da, đồng thời thúc đẩy khả năng tuần hoàn máu, qua đó tái tạo làn da, giúp da thêm mịn màng. -   Phi Thuyền Hoàng Gia 5018A   có sử dụng quang phổ có tác dụng làm trắng da, làm da săn chắc, thu nhỏ se khít lỗ chân lông, đồng thời đốt cháy tế bào mỡ thừa giúp giảm béo hiệu quả, ngoài ra phi thuyền tắm trắng giảm béo 5018A còn gi...

Posted by Lea-Pica If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we're thrilled to welcome data viz expert Lea Pica to share her strategic methodology for creating highly effective charts. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hello, Moz fans. Welcome to another edition of Whiteboard Friday. I'm here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I am a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com. I want to tell you a little story. So as 12 years I spent as a digital analyst and SEM, I used to present insight...

Chăn Điện Giảm Béo D-669B -  Chăn Điện Giảm Béo D-669B  là sản phẩm giảm béo hiệu quả , chăn có xuất xứ hongkong, chăn điện giảm béo có khả năng thúc đẩy quá trình của hệ tiêu hóa, đồng thời tăng nội tiết tố và khả năng hô hấp cho da, qua đó đào thải độc tố qua tuyến mồ hôi và hệ thống bài tiết. -  Chăn Điện Giảm Béo  là dòng sản phẩm  Máy Giảm Béo  chất lượng cao, hiệu quả thực tế cao cho khách hàng , sản phẩm nhỏ gọn và tiết kiệm diện tích sử dụng, chính vì thế mà chăn điện giảm béo rất phù hợp với các của hàng làm đẹp hiện nay. Công Dụng Chăn Điện Giảm Béo D-669B -  Chăn Điện Giảm Béo D-669B  có sử dụng bước sóng tia hồng ngoại và tăng khả năng ...