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Posted by zeehj Does your brand’s activity on its social accounts impact its search rankings? Maybe . Maybe not . But does it matter anyway? I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option . In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon. Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family ( Nielsen ) and those recommendations often influence our purchasing decisions. We ask our loved ones for advice on where to put our dollars in myriad ways, all at different price points: What coffee shop do you like ...

Converting to Buddhism as a Form of Political Protest SHIRASGAON, India—More than 500 low-caste Hindus filled the Veera Maidan, an open field at the edge of a dusty Maharashtra village, on a recent Sunday night. Neighbors openly gawked from porches as the throngs of people filed in, many dressed in symbolic white saris and kurtas. Under floodlights, they chanted: “I shall have no faith in Rama and Krishna who are believed to be incarnations of God nor shall I worship them. … I do not and shall not believe that Lord Buddha was the incarnation of Vishnu. … I shall hereafter lead my life according to the principles and teachings of the Buddha.” Instantly, there were 500 new Buddhists in India. The converts had been Dalits, those from India’s lowest Hindu castes, formerly known as “ Buddhism Shirts .” They joined Ambedkarite Buddhism, a movement founded a half-century ago by Bhimrao Ramji Ambedkar, a Columbia University-educated lawyer ...

Cats Vs. Dogs – Who’s Liked More A recent Associated Press poll reveals that more people like dogs than like cats.  In a survey of just under 2000 people, 59% of who were pet owners (mostly of dogs or cats) 74% said they liked dogs “a lot” but only 41% said the same thing about cats .  Only 2% said they disliked dogs “a lot”, but 15% feel that way about cats. The people surveyed explained their opinions with comments such as dogs are more loyal, cats only care about themselves, dogs want to please their owners, and cats are “1,000 times” smarter than dogs. What might be some reasons for this difference between our perceptions of dogs versus cats?  There are many possibilities. Looking at the domestication history of the two species, the latest thinking is that dogs were for the most part wanted for companionship (less likely as a cooperative hunting partner as had been previously thought).  After an initial st...

  PANDORA MOTHER’S DAY 2018 COLLECTIONS DEBUT It only seems like two minutes since the Spring launch last month, but today sees the day of the Pandora Mother’s Day 2018 collections worldwide! There’s a surprising amount launching today, with new pieces for the Rose, Essence, Shine, and Disney lines. The collection celebrates life milestones and new arrivals, with some new sparkling bow pieces for a decorative hook. Pandora Mother’s Day 2018 collection release The Mother’s Day collection offers sugar and spice and all things nice, with pastel colours, homey motherly beads, and cake slices. To see all full overview of the collection, please do have a gander through the Mother’s Day tag. You can see the US gift sets at this link, also. As usual, stores have been uploading live shots to social media and I’ve collated some of the best here. My favourites are the pretty balloon animal enamel beads, and the Plentiful Hearts murano has als...

Posted by Paddy_Moogan Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book . If you have, thank you. Today, I'm going to talk about link building again. It's a topic I love, and I want to share some ideas around what I'm calling ...

Posted by Danielle_Launders MozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers. What is a community speaker, you ask? MozCon sessions are by invite only, meaning we reach out to select speakers for the majority of our talks. But every year we reserve six 15-minute community speaking slots, where we invite anyone in the SEO community to pitch to present at MozCon. These sessions are both an attendee favorite and a fabulous opportunity to break into the speaking circuit. Katie Cunningham, one of last year's community speakers, on stage at MozCon 2017 Interested in pitching your own idea? Read on for everything you need to know: The details Fill out the community speaker submission form Only one submission per person — make sure to choose the one you’re most passionate abou...

Posted by purna_v Let’s start off with a quick “True or False?” game: “By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting . And when Facebook’s Mark Zuckerberg says “messaging is one of the few things that people do more than social networking,” it requires no leap of faith to see that chatbots are an integral part of marketing’s future. But you don’t need to stock up on canned peaches and head for the hills because “the robots are coming.” The truth is, the robots aren’t coming because they’re already here, and they love us from the bottom of their little AI-powered hearts. Bots aren’t a new thing for many parts of the world such as China or India. As reported by Business Insider , sixty-seven percent of consumers worldwide have used a chatbot for customer support in the last year. Within the United Sta...