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Paid Social for Content Marketing Launches - Whiteboard Friday
Posted by KaneJamison Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch's traffic and results. In today's Whiteboard Friday, we're welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tactics you can start using ASAP. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Kane. I'm the founder of a content marketing agency here in Seattle called Content Harmony , and we do a lot of content marketing projects where we use paid social to launch them and get better traffic and results. So I spoke about this, this past year at MozCon , and what I want to do today is share some of those tactics with you and help you get started with launching your content ...
How to Track Your Local SEO & SEM
Posted by nickpierno If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t? Many digital marketing strategies today still focus on traffic. Lots of agencies/developers/marketers will slap an Analytics tracking code on your site and call it a day. For most local businesses, though, traffic isn’t all that meaningful of a metric. And in many cases (e.g. Adwords & Facebook), more traffic just means more spending, without any real relationship to results. What you really need your tracking setup to tell you is how many leads (AKA conversions) you’re getting, and from where. It also needs to do so quickly and easily, without you having to log into multiple accounts to piece everything together. If you’re spending...
How and Why to Do a Mobile/Desktop Parity Audit
Posted by Everett Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide “ D-day ” in the post below. Mobilegeddon was already taken. You don’t want to be in a situation on D-day where your mobile site has broken meta tags, unoptimized titles and headers, missing content, or is serving the wrong HTTP status code. This post will help you prepare so you can sleep well between now then. What is a mobile parity audit? When two or more versions of a website are available on the same URL, a "parity audit" will crawl each version, compare the differences, and look for errors. When do you need one? You should do a parity audit if content is added, removed, hidden, or changed between devices without sending the user t...
Moz's Brand-New SEO Learning Center Has Landed!
Posted by rachelgooodmanmoore CHAPTER 1: A New Hope A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions. Then, out of darkness came a new hope (with a mouthful of a name): ...the Learn SEO and Search Marketing hub! The SEO and Search Marketing hub housed resources like the Beginner’s Guide to SEO and articles about popular SEO topics like meta descriptions, title tags, and robots.txt. Its purpose was to serve as a one-stop-shop for visitors looking to learn what SEO was all about and how to use it on their own sites. The Learn SEO and Search marketing hub would go on to serve as a guiding light for searchers and site visitors looking to learn the ropes of SEO for many years to come. CHAPTER 2: The Learning Hub Strikes Back Since its inception in 2010, this hub happily served hundreds of thousands of Internet fo...